The Datadog System for Success

A website that delivers amazing results doesn’t happen overnight. It needs careful planning, attention to detail and commitment to ensure its success.

Datadog will be with you every step of the way. Together we’ll:

• Plan it
• Design it
• Build it
• Promote it
• Analyse it
• Improve it

Plan it

Together we’ll brainstorm what your business is about, where you are now, where you want to be, who are your existing customers, why they buy from you, what is your target market, who are your competitors, what makes you a purple cow in the minds of your customers.

Seth Godin says in his book Purple Cow: Transform your Business by being remarkable, “the key to success is to find a way to stand out – to be the purple cow in a field of monochrome cows.”

This is the first step in evolving your website plan – what it looks like, how it will function and what its compelling message will be. From this we will do up a website plan including a sitemap, pages and what to put on the pages.

Design it

When you choose a Datadog website you make a conscious decision to have a unique site that is designed to fit your business at a cost that won’t break the bank. Unlike some of our competitors we don’t do “one size fits all” websites. We work with you to create an individually tailored site then we’ll deliver a design that reflects your brand, objectives and corporate culture. Our mission is to create a great looking site, that is clean, professional and easy to navigate.
When and only when, you are completely happy with the design, we proceed to the next step.

Build it

After you have approved the design we get busy building your site. Whilst this is happening, content needs to be created and collated, e.g. photography, online forms and product information. But most important of all is your message.
What do you want customers to do when they visit? Contact you? Buy from you? You must give them a clear call to action and a clear path to follow making it easy for them to do what you want.
Either you create your own copy, or if you prefer we can do it for you – you choose.

Promote it

Once your website is built and your content is loaded you are ready to go live. From here on you need to promote your site at every opportunity.

Analyse it

Your website has the potential to be a major contributor to the bottom line of your business. Understanding how is a key step to getting the best possible return on your investment in the internet. You need to monitor the components which contribute to its success. Remember, what you can measure you can manage.
Key Performance Indicators need to be established including key website metrics.
Our websites come with comprehensive statistics and we can help you understand these so that you can improve your website’s performance.

Improve it

Websites are not static, they grow and change over time. You need to implement a constant and never ending improvement strategy. Find out what’s working, what’s not and, through a system of measuring, monitoring refining and testing you’ll ensure the optimisation/success of your website.