Keyword Research & Competitor Analysis
Selecting the right keywords and keyword phrases for your website is the crucial first step in your internet marketing plan. Your keywords and phrases need to be carefully considered as it is these words which people will find your website with in search engines. It is also these words that you will tailor your content and website around. Also during this process an analysis of your competitors will take place to see how competitive your market is online and to try and find a right angle to market your site on to make you competitive.
The Keyword & Competitive Analysis service covers the following areas:
- Keyword research
- In depth analysis of target keywords
- Competitor ranking analysis
- Competitor comparison analysis (existing sites only)
- Competitor link analysis
- Consultation on findings
Search Engine Optimisation
Search engine optimisation (also known as SEO) is about tweaking and modifying your site to make it as search engine friendly as possible which in turn can net you better rankings in search engines when people are searching using your keywords and phrases. SEO involves making changes behind the scenes of your website, as well as on the front of your site in the content area.
What is outlined here is only one part of a successful SEO or Internet Marketing plan; the other part being link building.
Our SEO service will cover the following aspects of your website:
- Keywords and phrases
- Source code
- Title tags, meta tags and headings
- Navigation and site structure
- Content quality
- Plus numerous other factors…
Link building is one of the most important aspects of a successful SEO or Internet Marketing plan. Who and how other websites are linking to you play a big part in how well your website ranks in search engines. Your website can rank better when trusted and quality sites link to you which in turn make your site seen to be more trustworthy by the search engines.
We work with industry experts who provide link building services.
Pay-per-click (also known as PPC) is an excellent way of getting targeted traffic to your website. You pay to have your website listed in Google under the sponsored links when a person searches for specific keywords that you have paid for. This means that it is very good for directing quality targeted traffic to your site and not just people casually browsing.
Each time a person clicks on your link in Google you are charged for it. This is why it is called Pay-per-click. Although there are measures in place to make sure this is not abused by competitors.
PPC is an excellent service to have setup alongside your normal SEO practices as it can give you almost instant feedback on the quality of keywords you are using. Whereas normal changes to your site for SEO can sometimes take months before any results are evident in the search engines.
Our PPC service covers the following things:
- Campaign Setup - Includes account & campaign creation, keyword research & selection, ad copy creative, conversion tracking.
- Account Management - Includes bid management, ongoing campaign optimization including keyword monitoring and A/B split testing to improve click-through rates and conversions.
- Consulting & Training - Need to manage your own campaign or have an existing campaign you need help with. Let us help you make sense of it all.
Analytics & Reporting
Once your website is setup and in place it is critical to monitor the success of your site. Too many people make the mistake of setting up their website and not monitoring them. There are many things you need to monitor but a few of them are who is visiting your site and where they are coming from (i.e. Google) and also what words they have typed into the search engine to find you. If you sell products or services on your website then you need to track how much revenue your site is making for you.
When you have access to these types of data it makes it easy to setup goals for yourself to achieve with your website. The data may also show you areas of your website where there is room for improvement or perhaps where you are losing visitors and sales. Remember that what you can measure you can manage.
If you are in a competitive industry we work in with SEO experts who can help get you to the top of Google.